Industry
Analytics for SaaS & Technology.
SaaS metrics live in the CRM, the billing system, and the product, and they never quite reconcile. We join them into one governed model for ARR, retention, and product usage.
What we measure
- ARR, bookings, and net revenue retention
- Pipeline, win rate, and sales cycle
- Product usage and adoption by cohort
- Churn and expansion with the drivers behind them
Data we connect
- Salesforce and HubSpot
- Billing and subscription systems
- Product telemetry
- Azure and SQL